Consumers have never had so much clothing and at such dirt cheap prices. To be more precise, we have purchased 100% more items of clothing this year than we did just 30 years ago and we wear those pieces on average only seven times before getting rid of them. Globally that adds up to an astonishing 150 billion new clothing items made annually.
In recent years, companies have been investing with foresight into research and development for a more environmentally sustainable industry.
The future of fast fashion has to get to an end and must be replaced by second-hand recycled garments.